B2B Marketing Manager (m/f)
EMNIFY | BERLIN, GERMANY
About EMnify
EMnify is a Deep Tech company offering a cloud-based, secure and scalable Global Cellular M2M/IoT Connectivity Management Platform. By providing our technology as a cloud service, we are disrupting traditional service delivery models. Our customers are Mobile Network Operators, Enterprises and Developers from more than 160 countries.
Your position
As a B2B Marketing Manager, you will play a vital role in driving demand for the EMnify solution internationally. You have a proven track record in generating a constant flow of quality leads through inbound campaigns, as well as in-depth knowledge in optimizing conversions and making data actionable. You will also take performance marketing beyond acquisition to foster customer engagement and retention. The role reports to the Head of Marketing and is part of an excellent team of high performers, disrupting the IoT market.
Your responsibilities:
- Responsibility for the strategic growth of all our digital marketing campaigns to maximize ROI targeting both Enterprises and CSPs.
- Hands-on approach for running performance marketing campaigns supporting search, display, social, and video.
- You define and develop our attribution models and allocate our marketing investment to the most impactful channels.
- Regular reporting to analyze and track campaigns against set objectives and KPIs.
- You work closely with various other stakeholders such as the Sales, Customer Success and Product Management teams, as well as with designers, brand and content marketing.
- Keep abreast and advise on industry best practice, changes and opportunities.
Your profile:
- Minimum 3 years of performance marketing experience at a B2B software or technology company, preferably in SaaS.
- Proven track record to plan, implement, control and optimize demand generation campaigns.
- Experience with sales and marketing automation systems – Salesforce and HubSpot a plus.
- Good understanding of B2B customer journeys and lead nurturing.
- Experience with HTML and CSS coding a plus.
- Excellent writing skills in English, additional languages a plus.
- Self-starter, able to work with minimal supervision.
- Ability to effectively communicate at all levels within the organization.
- Proven ability to achieve goals in fast-paced environments.
Why EMnify?
With you, as part of our team, we want to expand our success globally and inspire businesses and developers with our innovative product. You’ll be at the forefront of the global technological revolution of IoT. Some benefits you'll get at EMnify:
- A flat hierarchy, direct and open communication culture
- Challenging tasks in a dynamic and international environment (25+ nationalities)
- Great location close to the universities
- Tech meet-ups regularly hosted
- Regular team and company events
- Social rooms with a Playstation to have fun together
- A variety of drinks and snacks
- Free in-house German lessons
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