B2B Lead Generation Expert (m/f)


Your position
As a B2B Lead Generation Specialist, you will have a vital role in driving demand for the EMnify solution internationally. You will help us grow our business by playing an integral part in designing and executing successful lead generation programmes. The position provides a unique chance for a senior person with great analytical skills and a self-driven attitude. You will report to the Head of Marketing and be a part of an excellent team of high performers, disrupting the IoT market.
Key activities
  • Responsibility for the strategic growth of all our digital marketing campaigns to maximize ROI targeting both Enterprises and CSPs
  • Design, deploy, measure and refine lead generation campaigns (PPC, e-mail, social media)
  • Define buyer personas and design the customer journey
  • Set up and modify landing pages by defining and executing A/B tests
  • Forecast budgetary requirements and impact by translating business requirements from other departments into budgetary ones
Knowledge & Skills Required:
  • Consistent and proven track record of successful B2B lead generation campaigns with a high ROI in a SaaS industry sector
  • Minimum 6 years of comparable experience
  • Ability to utilize existing knowledge gained in years of successful marketing activities
  • Experience using analytical tools to derive actionable intelligence from data and present it (including ROI/CAC), for example: Tableau, Microsoft Power BI or similar
  • Deep understanding of SEO (both technical and content)
  • Good understanding of Salesforce.com, including sales processes and stages as well as leads/accounts/opportunities
  • Strong understanding of SERPs: click rates, layout and CTAs
  • Strong e-mail marketing experience with setting up, executing and analysing campaigns and targeting all stages of the customers' journey would be a plus
  • Strong technical understanding
  • Highly intelligent and with strong analytical skills
  • Understanding of customer needs in order to improve targeting, CTAs, accelerate conversion and improve customer relevance
  • A capability of interacting with other departments (sales/operations) and co-workers in marketing
  • Highly performance- driven and goal oriented
  • Willingness to work hard, especially in the beginning in order to kickstart the engine
  • Ability to handle a high amount of pressure
  • Driven by the need to continuously improve yourself and your performance
  • A capability of solid, reliable and predictable performance in a “former start-up”
Why EMnify?
With you in our team, we want to significantly expand our global success and inspire businesses and developers with our innovative solution. You’ll be at the forefront of the global IoT revolution. Some benefits you'll get at EMnify:
  • A flat hierarchy, direct and open communication culture
  • Grow personally and with your responsibilities in a dynamic and international environment (25+ nationalities)
  • Great central location in the heart of Berlin – with an awesome view!
  • Regular team and company events
  • Social rooms with a PlayStation to have fun together
  • A variety of drinks and snacks
  • Free gym on site
  • Free in-house German lessons
  • Dog-friendly work environment

Jobs at EMnify

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