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5 ways of using your blog in the job search

5 ways of using your blog in the job search

by Talentese Team 21/05/2019

Whether you spend a lot of time developing a professional industry-related blog, casually post something in your personal social media profile or even seemingly “meaningless” spend your time collecting memes from your favourite TV-show, there can be actually lots of ways of benefiting from your blogging hobby in job search or even turning it to a career. Let’s take a look at some of them!


1. Create a video CV

If you have a Vlog on Youtube or enjoy filming some short videos for Instagram (even TikTok!), you’re probably familiar with some basic (or maybe advanced) video editing tricks. Use them to create a video CV – it could be a perfect fit not only for some creative positions but for lots of others – from a sales person to a manager. And even if mostly “hard” skills matter for your job and you don’t have to demonstrate your personality that much, having a video CV might still be beneficial – who do you think have more chances to remain in the HR’s memory, a person who used a standard Word template any recruiter has seen dozens times, or a person that has clearly put some efforts into job search?

Take a look at some creative video CV examples here.


2. Highlight your soft skills

The fact of having a successful blog alone might be turned into a real prove of you being a goal-oriented person, having good communication skills and a well-developed network etc. So don’t hesitate to brag about it, especially if your future job has something to do with media, communications, public relations, sales, digital – having a successful personal project look as good in your CV as demonstrating good professional achievements. And even if your blog is not successful (yet), you might still be willing to mention it to showcase, for example, your visual taste, photo editing or copywriting skills (or at least persistence – you haven’t stopped posting though no one reads you 😅)


3. Use your blog as a portfolio

Not only designers need a good and detailed visual demonstration of their achievements! Instead of trying to fit all your professional experience into a CV, find some more appropriate places for that: as long as reporters are not lining up to interview you about your success, become your own mass-media and publish some work-related case stories you’ve had, share tech tricks you’ve developed, tell about the projects you’ve lead etc. Be careful about not giving up some sensitive/confidential information and choose the format wisely: Instargram would be fine to show up some design sketches you’ve done, but for a closer look at the same project you would rather use, for example, Dribbble or Behance.


4. Ask your followers for recommendations

Having lots of followers might bring you not only a solid amount of likes (which obviously boosts your self-esteem and therefore also helps you in the job search 😉 ) but some real profit – it would never hurt to actually ask your followers directly if they know any job openings that might be a good fit for you. Given that you’ve probably invested some efforts in content development and blog community creation, you have (hopefully) gained some loyal readers/viewers that are willing to share some some useful tips on a job ad they’ve seen or even recommend you to someone in their company – especially if you have gained some professional authority by creating and publishing field-related content.


5. Turn blogging to a career

Though you might think of blogging as of a simple hobby, there’re lots of ways to turn it into a career or at least a part-time job which would bring you joy – there’s something you’ve started doing without being paid for it, right? And it’s not only blog monetisation you can benefit from – you can consider earning money using the skills you’ve acquired as a blogger. If you liked cutting videos or creating covers for your YouTube videos, you might as well offer these services to other people (e.g. on Fiverr), sell your articles and offer “ghost blogging” (e.g. Freelance writing).


How do you use blogging in the job search?

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